D. Chiricescu

Microchip Technology srl,  Romania

New Trends in µController Technology
– Better, Faster, Smaller, Lower Power/Cost Embedded Solutions (abstract)

To support the continued importance of automotive electronics to the advancement of new features in modules, semiconductor manufacturers deliver technologies coupled with applications support to enable efficient power management, improved human interface, increased conversion efficiency, remote communications, data transfer and low power consumption. Designers are able to enhance their module’s performance, power efficiency, connectivity and flexibility with solutions that optimize the balance between performance and cost.
As the electronic modules continue to increase within the electronic architecture of the vehicle, the spectrum of tasks, whether enabling new features or reducing power consumption or becoming connected, the demand for optimized performance from the embedded microcontrollers, analog ICs and nonvolatile memory ICs has never been as important as now to enable the system designers in their quest to build innovative modules at lower system costs.
Leveraging experience from the integration of analog features on PIC microcontroller, nanoWatt technology, nonvolatile memory technology and low pin count packages, Microchip’s analog circuitry consists of more than 400 different power management, linear, mixed signal, thermal management and interface products. From low cost, low power and small package requirements to leading edge and feature rich performers, PIC®Microcontrollers and Digital Signal Controllers devices are based on a powerful RISC core with industry-leading, self-programmable Flash.
The challenges for lower system cost optimization coupled with the stringent quality requirements for a vehicle with reduced fuel consumption, reduced emissions, improved energy efficiency, and improved safety create an environment for continued innovation.
Microchip Technology proudly delivers technologically advanced solutions reliably in support of the ultimate goal of a safe driving experience for the consumer.